The LOOSE process
Music videos serve as a rare opportunity to marry two forms of art into one unique body of work. Loose treats every music video it produces like a film, the goal being to visually capture the stylistic and narrative intent of the artist. Time and time again, we build a brand around our music videos by cohesively constructing a visual identity that matches what the artist has constructed.
We plan our projects extensively, we test our ideas and make sure we are confident that they are going to work.
We lock it down and get it done.
EDITING - SOUND DESIGN - SCORE - COLOR - VFX