The LOOSE process
THe LOOSE REEL
Social Cut Downs
Behind the Scenes
The Loose Reel
- DISCOVERY SESSION - CONCEPT - DESIGN - DIRECTION -
- CASTING - SET DESIGN - ART DIRECTION -
- CREW - LOCATIONS - EQUIPMENT -
- EDITING - SOUND DESIGN - SCORE - COLOR - VFX -
Case Study: Public - One that I want
John Vaughn - Lead singer
Ben Lapps - drummer
Matt Alvarado - bassist
The music video begins with John dressed 1950s wardrobe at a cocktail party. John notices a woman from across the room and is captivated by her beauty. After the first verse, the ‘cocktail party’ is revealed to actually be a film set. Ben and Matt play the director and Cinematographer respectively. While the crew prepares for the next shot, John continues ardently singing to the actress but she ignores him. John expresses his love for Bobbi throughout the video, but her love is only reciprocated during takes.
John’s torment builds to a passionate guitar solo which is filmed by the Ben (director) and the cinematographer (cinematographer)
The video ends with a dance number featuring all of the ‘actors’ led by John and Bobbi. As the two end the song in an embrace, the director yells ‘cut!’ prompting the cast to break character. John is left on the dance floor feeling forlorn.
In our attempt to emulate a 1950s film style, we pulled inspiration from Golden Age era Hollywood films. Researching musicals such as An American in Paris (1951) and Singing In The Rain (1952) gave us references for set design and choreography. We also referenced projects that contained ‘film within a film’ concepts such as Hail, Caesar! (2016) and Living in Oblivion (1995).
Prior to shooting this project, we filmed the entire video without a set, wardrobe, actors, etc. This was crucial in figuring out all the specific timing within the video.
Loose operates with a compact and talented team of experienced documentarians devoted to creating the best narrative possible. We implement a comfortable atmosphere and work to cultivate strong relationships with our subjects that proves instrumental in capturing impactful content. By maintaining all production elements in-house, we’re able to maintain an intimate hold on our work, which is imperative to the narrative at hand.
Social cuts are perfect for Instagram, Facebook and twitter. They can engage viewers quickly and get them interested in finding out more about the artist.