When we grow up, we’re always looking up to someone - a person we emulate. Through watching their lives closely, and mirroring what they do, wear, and say, we can slowly find a version of ourselves.

In Jordan Kirk’s Crazy music video, Loose explores this dynamic through the relationship of a mother and daughter. Home alone, Jennifer raids her mother’s bedroom, trying on clothes, putting on makeup, drinking ‘wine’ and shaving her legs, all in an attempt to emulate her role model, or envision what it means to be grown up.



Music by: Jordan Kirk

Director: Ori Segev

Producer: Brett Reiter

Cinematographer: Logan Floyd

Editor: Noah Dixon

Assistant Camera: Jen Trimmer

Production Assistants: Liz Rosenkranz & Pat Moore