Loose returned home after a two day, one night trip to Red River Gorge Kentucky. Camping and shooting without access to outlets provided a unique set of challenges that we had to adapt around on the fly. We were forced to primarily use natural lighting and a battery powered LED. However, the beautiful broad-leafed flora that inhabits the area provided some gorgeous soft lighting and occasional high contrast areas that were a joy to have our actor walk through.
At Loose, we generally approach a video in one of two ways: either the client knows exactly what they want and we strive to make their vision a reality, or the client gives us creative freedom to have full control over the visual story telling. This is what Matt graciously allowed us to do and as a team we came up with an idea that we felt played off the lyrics of the song while hopefully evoking emotion and thought in the viewers. We felt that the visuals should complement the lyrics rather than create its own separate meaning.
Matt told us the song (in its most simple explanation) is about a candle blowing out. Ori and Noah came up with the idea of a man, traveling the woods, looking for a burning candle he sees in a Polaroid.
Editing has now begun on the video - keep an eye out for it!
(Written by intern Peter Mathes)